The Good Copy Manifesto – Walk The Ramp, Walk The Talk, Catch Fire

The mirror is not a good thing sometimes. Many a time it shows what you dare not see. Yet, we cannot ignore the mirror.

Hold on, well was that a good opening line, an attention grabber? I just feel like I am struggling here.

Yes, the opening salvo sounds a little barren. Not exactly what I wanted to write. I would phrase it ‘jaywalking copy’ if I were to let my thoughts echo loud. Defintely neither here, neither there.

But it is a start… Maybe.

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Boxing is my excuse. What’s yours?

Cooper and Ali

Sir Henry Cooper, the man who once had Muhammed Ali on the mat in the their controversial bout of 1963, was once in a conversation with the Baroness Edith Summerskill, about the brutalities of his sport.

The conversation went like this.

Baroness: “Mr. Cooper, have you looked in the mirror lately and seen the state of your nose?”

Cooper: “Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?”

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Beyond Panda Google Update – The Road Ahead

Panda Update - The Road Ahead

In March this year, the Farmer / Panda update hit headlines and in April, a second version of Panda hit the web sphere. May saw Panda 2.1 and finally by the end of June, Panda 2.2 update sought to add more teeth to Google’s quest to clean up the search results. All through these tumultuous months in search, Google Dance was the norm for quite a few sites affected by the update. If in 2010, the buzz words were new web indexing system (Caffeine) and long tail queries ( Mayday), this year with Panda on the prowl, the clarion call is all about quality, social assent, solid credibility and user experience.

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The ‘Farmer’ Google Update – Weeding out Content Farms

Content Farms

The recent Google Algorithmic update (starting with the US index), a week back, popularly known as “The Farmer Google Update” promises to do away with low quality sites, content scrapers, content aggregators that don’t add value to a healthy web ecosystem. This would also mean sites with original content buffeted by unique perspectives, deep analysis and useful takeaways will  always achieve higher rankings in the long run, providing a better Google  search experience for the end user.
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Does your website offer an enhanced mobile browsing experience?

Mobile Browsing

Trends show that the Mobile web is now becoming a constant in people’s lives, all the more so with the recent explosion of Social Media adoption. According to a Nielsen report, the number of people accessing the internet on the mobile has shown an year-over-year increase of 34% for the years 2009 to 2010.  Between 2009 and 2010, mobile data traffic has increased 159 percent, and grew 4.2 times faster than standard broadband traffic in 2010. A cisco study projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015.

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Dawn of a new year 2011

Happy New Year 2011

It is 2011 already and the new year promises to be harbinger of change for me personally. In the middle of a short sabbatical, a period of introspection on this journey of life, spending quality time with family and growing stronger wings, I just cannot wait to get started to do the things I love this new year. There is so much to look forward to, following the clarion call of bigger dreams, writing more, getting back to playing some sport or the other, maybe a few treks to let the soul waltz, lots on the anvil actually.
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To Be Or Not – The Road Not Taken

The Road not taken

Mine wilting breast, perched on a parched heart,
Hath time dressed light, or enamoured hope in rags,
And doth the song haunt thee tempest?
Or the melody mask, the stranger in grace?
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