Webmaster Roles

It been a long time since I last posted on cloudtrance, almost 8 months but then I was quite busy with my fulltime job and the arrival of a little kid changes a lot of things. Anyways without beating about the bush, its time for me to get back to keep this site fresh and vibrant.

One of the things that can get confusing when one thinks about it is the defintive tasks of a webmaster. Basically because the web is evolving in a frenzy, truly because true blue webmasters with the requisite varied skillsets are very less, wholly because the challenges that he will face have doubled in the face of time. In toto though, the webmaster in today scenario is expected to do a lot of things.

Down below is a small treatise on what I feel a webmaster should be a master of, a basic listing of the roles he will be expected to play. A few points might seem repeated or similar but this should give a snapshot of a typical webmaster roles.

Webmaster’s Driving philosophy

Ensure that the website is a global medium that connects all partners, prospects, clients and constituents in a symbiotic relationship that accentuates the corporate strategic business objectives.

His Creative roles

>> Site Design / Redesign in conjunction with company’s brand image
>> Branding components - Brochures, PDF’s, White Papers, Newsletters
>> Relevant copy
>> SEO Friendly Layout
>> SEO Copywriting
>> Content Syndication
>> Technology Blogs
>> Online Journals
>> Email Campaigns
>> Podcasts
>> Press Releases
>> Company Stationery
>> Internet Marketing
>> Marketing Collaterals

Technical Roles

>> Web server Administration
>> Database Integration for dynamic sites
>> Url Rewriting
>> Server Load vis a vis concurrent connections
>> Email functions
>> Site Search functions
>> RSS Feeds
>> Content Management Systems
>> Website Maintenance
>> Site Backups / Archives
>> CVS / Source code versioning
>> Website Usability
>> Cross browser compatibility
>> Faster Page Loads
>> Website Accessibility
>> Mobile/ PDA Reach
>> Screen Readers
>> Search engine optimization
>> Keyword Research
>> On Page Factors
>> Off Page Factors
>> Link Building
>> Log Analytics